RtA

RtA (Road To Awe) pays homage to authenticity, self-expression and determination against all odds. Since its inception, the fashion and lifestyle brand has garnered a loyal following of tastemakers and consumers thanks to the keen eye of its creators, Eli Azran and David Rimokh. Today, with its collection of mens- and womenswear merging bold ideals with LA ease and a French sensibility, RtA is well worth a visit. The Mercer Street store is an experience unto itself, immersive and vivid with art installations to enjoy as you browse the latest collection.